THE APPLE CASE Essay Example | Topics and Well Written Essays - 2000 words - 1

THE APPLE CASE - Essay Example In relation to manage global innovation, it has been apparently observed that the company has utilised latest technological advancements and effectual business strategies with the intention of offering better services as well as products to its valuable customers. Moreover, the company invests a significant portion particularly in its research and development (R&D) segment in order to manage global innovation within the electronics industry. Furthermore, the company employ improved marketing as well as promotional techniques for providing advanced technological and feature enriched products or services to its broad base of customers. Thus, it can be stated that the company focuses upon the important aspects that include introduction and development of advanced technologies and enhanced execution of marketing techniques among others for the purpose of managing global innovation within its organisation and the similar industry (Apple Inc., 2012). This discussion will emphasize upon determining the practices, models and theoretical perspectives of technology policy and the management of technological innovation relating to Apple. Various aspects such as the interrelationship between the external environment on innovation and issues in international technological management associated with Apple will also be portrayed in the discussion. With regard to the practice and theoretical perspective of technology policy and the management of technological innovation, it has been viewed that Apple has utilised the strategy of continuous developing its R&D segment as well as employing advanced technologies in order to improve its competitiveness in the global market. In this similar context, the company adopted the motto of â€Å"Think Different† for providing innovative as well as unique products to its customers as a form of managing global innovation. It can be broadly affirmed that technology is regarded as one of