Monday, September 30, 2019

A Critique of Chinua Achebe’s “An Image of Africa” Essay

â€Å"Certainly Conrad appears to go to considerable pains to set up layers of insulation between himself and the moral universe of his history. He has, for example, a narrator behind a narrator. The primary narrator is Marlow but his account is given to us through the filter of a second, shadowy person. But if Conrad’s intention is to draw a cordon sanitaire between himself and the moral and psychological malaise of his narrator his care seems to me totally wasted because he neglects to hint however subtly or tentatively at an alternative frame of reference by which we may judge the actions and opinions of his characters.† Although Achebe recognizes Conrad’s use of multiple narrators, he dismisses any intention on Conrad’s part of utilizing the narrators to introduce psychological depth in Heart of Darkness. I believe, however, that Conrad’s full objective was to establish a moral and existential tone in his novella; he accomplished this by incorpo rating a second narrator. Conrad introduces the narrator and his surrounding characters as they navigate the Thames River. As the narrator describes Marlow and the other Seamen the reader begins to question where Marlow stands in this social hierarchy. Conrad thus establishes a tone of uncertainty in the credibility and morality of both Marlow and the narrator. The entire novella is a retelling of Marlow’s tales in Africa, years after they had occurred, which leaves the extent of Marlow’s exaggeration and embellishment of his story up for question. 2. Disagree â€Å"Joseph Conrad was a thoroughgoing racist. That this simple truth is glossed over in criticisms of his work is due to the fact that white racism against Africa is such a normal way of thinking that its manifestations go completely unremarked† Achebe is not reading Conrad’s work on a symbolic level rather he superficially judges parts of the novella as racist. The novella Heart of Darkness is not a racial slur, nor is it an insulting depiction of the people of Africa in any way. It is an examination of the false pretenses the Europeans held over their assumed benevolent work in Africa. The purpose of Marlow’s story was to show the adverse effects of imperialism on white European tradesmen. Conrad is thus in no way a racist, as he set out to depict the malice of Europeans during this time period. He uses his experiences in the Congo during King Leopold of Belgium’s tyranny to show the malevolence greed instills in mankind. 3. Disagree â€Å"Africa as a metaphysical battlefield devoid of all recognizable humanity, into which the wandering European enters at his peril. . . . . Can nobody see the preposterous and perverse arrogance in thus reducing Africa to the role of props for the break-up of one petty European mind? But that is not even the point. The real question is the dehumanization of Africa and Africans which this age-long attitude has fostered and continues to foster in the world. And the question is whether a novel which celebrates this dehumanization, which depersonalizes a portion of the human race, can be called a great work of art.† Conrad’s Heart of Darkness is a great work of art; is it a symbolic delineation of Western covetousness and the effects materialism has on mankind. Africa is not meant to be â€Å"devoid of all recognizable humanity.† Africa is a setting which could be moved anywhere white Europeans use phony moral objectives to carry out their greed. The novella is not specific to Africa but, is a representation of the degradation of man when he works on fake moral grounds. It is for that very reason that Conrad begins his novella with Marlow’s recount of man’s historical occupations -including Roman and British sieges- and the darkness that follows all acts of greed. 4. Disagree Unfortunately his heart of darkness plagues us still. Which is why an offensive and deplorable book can be described by a serious scholar as â€Å"among the half dozen greatest short novels in the English language.† Although Achebe’s defensive view is reasonable as he is of African descent and feels affronted by the opinion he believes Conrad holds, he misses the overall meaning of the novella. Conrad’s Heart of Darkness is not a plague, nor should it be regretted. This novella gave insight into the shameful acts committed by Europeans in search of fame and fortune. Heart of Darkness is not a slander on the African people; it is the exposure of European cruelty and man’s madness derived from greed and feeling empowered over another. 5. Disagree â€Å"I am talking about a book which parades in the most vulgar fashion prejudices and insults from which a section of mankind has suffered untold agonies and atrocities in the past and continues to do so in many ways and many places today. I am talking about a story in which the very humanity of black people is called in question.† Humanity is questioned in Heart of Darkness but, Achebe fails to realize Conrad’s intention. Achebe focuses primarily on the depiction of the Africans in this novella and disregards the contempt Conrad holds for the imperialists. Conrad’s objective was to unmask the â€Å"prejudices and insults from which a section of mankind has suffered untold agonies and atrocities† but, not in the â€Å"vulgar fashion† Achebe describes. The humanity of Europeans is instead called in question. Conrad had witnessed firsthand how the Europeans pillaged and devastated African communities and used his experiences to illustrate the obscen ity of imperialism. 6. Disagree â€Å"As a sensible man I will not accept just any traveler’s tales solely on the grounds that I have not made the journey myself. I will not trust the evidence even off man’s very eyes when I suspect them to be as jaundiced as Conrad’s. And we also happen to know that Conrad was, in the words of his biographer, Bernard C. Meyer, â€Å"notoriously inaccurate in the rendering of his own history.† In fiction it is often the author’s idiosyncratic perspective that makes a story intriguing. Factual recounting does not arrive in a fictional book. Whether Conrad’s portrayal of imperialism in Africa was entirely accurate or an embellished version of his own existential struggles, Heart of Darkness was a landmark piece for his time period. The atrocities committed during European imperialism were not a subject of conversation but, Conrad helped to bring the issues to the surface. Conrad did not aim to offend the people of Africa; he intended to expo se the Europeans of their veiled immorality.

Sunday, September 29, 2019

Mcdonald vs Burger King Compare and Contrast Essay

Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s.B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment i s to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King â€Å"We see things not as they are, but as we are conditioned to see them† –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences.Most people perceive them just as the same fast food restaurant with different names. For this reason, â€Å"they create debates on which one of them is the superior restaurant† (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we analyze deeply their advertising models, their food and their commitment to the community. An advertising model is the set of techniques that the companies use to call public attention to their products. Two of the best fast food restaurants in the world, McDonald’s and Burger King, invest a lot of money n their advertisements. Despite this, it’s quite remarkable that McDonald’s is smarter. When ever we hear golden arches, Ronald McDonald, Big Mac, or extra cheese we think about McDonalds. In contrast, what do we think about when we hear Burger King? Maybe some guy that appear in their commercials, but besides that, there is nothing startling about the advertising their use. Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste.On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0. 89 while Burger King’s has their simple burger at $0. 99. Their commitment to the community is also different. McDonald’s has House Charities since 1974, where they help thousands of parents stay by their sick children’s side. In additio n, they give away millions of dollars in scholarship to help people who can’t afford college. On the other hand, Burger King’s has some scholar program, which help poor families.However, their strong commitment is to provide good service and products to their clients and to make every Burger King restaurant a place where people love to go everyday. Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own techniques and secrets to be outstanding.McDonald’s, besides the service they offer, they help the community, and Burger King’s restaurants are commitment to be the best with their clients. Yes, they are fast food chains, they ar e famous, they are similar; but they also have huge differences in their food, advertisement, and the way they help the community. Reference: – (Jeffrey’s blog, 2012, BK vs MC). http://sites. cdnis. edu. hk/students/043135/2012/01/24/burger-king-vs-mcdonalds/ – http://www. burgerlad. com/2013/01/mcdonalds-limited-edition-big-tasty_4872. html – http://www. thesaleslion. com/reasons-mcdonalds-crushes-beats-burger-king-year/

Saturday, September 28, 2019

Personal development record Coursework Example | Topics and Well Written Essays - 4500 words

Personal development record - Coursework Example environment issues incorporated in the module presented not only the responsibilities of an engineer but that the profession has great influence in several areas in the society. The site visit and guest talk added value and made the profession a real life experience. The aims and objectives of the module were well presented in the consecutive lectures. All lectures were relevant to the module towards molding of civil engineers. Lack of procurement case studies that assist in critical thinking of real life situations made the lecture slightly difficult to understand. Some lectures presented in power point slides like the Guest lecture required that they be availed to students with more emphasis on assignments to aid student be critical thinkers. The learning approaches used in the module were classroom lectures, guest talk, site visit, and group discussions. The classroom lectures were vivid and relevant to the topics of study. Through the guest talk and site visit, issues of concern in construction practice were well understood. Acquiring professional accreditation from engineering bodies such as The Institution of Structural Engineers, The Institution of Highway & Transportation, ICE, and Joint Board of Moderators among others at no cost. Professional attributes cover engineering knowledge, application, management and leadership, independent judgement, commercial ability, health safety and welfare and sustainable development. The module was well presented although interfered with reticence of individuals. At the same time, research and writing of own notes makes one get a better understanding of the subject. A career talk can be organized for the future classes, conducted with professional engineers from engineering institutions and companies. This will motivate the learner to have vision for the career. Visits incorporated in the module enhances better understanding of the module The lecture enabled me learn that a procurement route is a way of making sure

Friday, September 27, 2019

Islamophobia. How is it an issue in the workplace What are the Research Paper

Islamophobia. How is it an issue in the workplace What are the implications for HR - Research Paper Example Hence Islamophobia creates polarisation in the wide society and provokes discrimination and injustice toward Muslims in all walks of life including the workplace. According to Ramberg (6), Islamophobia is the apprehension of or prejudice view of Islam, Muslims and affairs concerning them. Islamophobia is not a fresh trend; however, many Muslim communities experience increased hostility characterized by mistrust, deep-rooted intolerance and ignorance. Regardless of whether Islamophobia takes the form of discrimination and intolerance, this phenomenon remains an infringement of human rights and threatens social cohesion (Semati 262). There is real discrimination against Muslim women in America within the workplace accompanied by different public treatment and mistreatment of veiled women. Many Muslim women suffer real and tragic oppression like gender oppression that manifests in persistently low pay and promotion rates within the workplace (Gottschalk and Gabriel 106; Ernst 107). ... The expansion of news networks and the internet offer channels of representing Islam as hostile to Americans and constantly increased and later on compounded by the events of 9/11 (Ali 1032). The problem with Islamophobia is that it considers Islam to be unacceptable in the modern circumstances and Muslims as unable of being proper citizens. Hence, in this murky situation, the national identity ends up being a negotiation between the law and the custom, which influences HR. One main problem to Muslims is that they do not benefit from unity building exercises because existing stereotypes condemn Muslims to retrograde positions in politics, religion and gender. Though Islamophobia is relatively new in North America where the numbers of Muslims are increasing steadily, Muslims suffer open discrimination and prejudice in public domains (Lalami 20-21). In case the US society was serious in combating Islamophobia, US Muslims, government and U.S. intelligent agencies would take immediate pr oactive steps in promoting balanced and accurate view of Islam. Moreover, Muslims would have to learn to work with the system for them to survive in the West while at the same time non-Muslims have to show great respect for the religion; however, this remains a huge challenge to HR. Through such cooperation, it is possible to envision a thriving multicultural US community in the future within the country. Moreover, the notion of good Muslim citizen suggests that Islamophobia can be dealt with through religious Multiculturalism and tolerance; however, it is hard to eradicate it by simple religious tolerance because Islamophobia is linked to US foreign policy (Jung 122). There are various recommendations for combating Islamophobia like education

Thursday, September 26, 2019

Strategic plans for American car manufacturer Chrysler Essay

Strategic plans for American car manufacturer Chrysler - Essay Example However, in 1970s, oil crisis led to a high demand in oil efficient vehicles. In the year 2009, the third largest automobile manufacturer filed for bankruptcy. This essay is based on a case study analysis of the management aspects of Chrysler and develops recommendations that can improve the profitability of the automobile manufacturer. The company hired a new leadership in 1978. The new management team initiated cost-cutting measures which includes shutting down some plants, temporary layoffs, scaling down nonproductive plants and stopping a number of employee benefits. The company appealed for a federal loan as the debt escalated. The loan revamped the company has the product line of the company begun to expand again. The company embarked to manufacturing fuel efficient cars and passenger vehicles. The company entered into a strategic alliance with Samsung in 1987 and increased its shareholding in Mitsubishi motors’ corporation (Zaccaro & Klimoski 2001). The company was struggling to stay afloat even after receiving financial aid from a federal loan of $ 4 billion in 2009. The federal government insisted that the company had to merge with Fiat in order the get additional funding of $ 2 billion. This additional funding request was one of the strategies to ensure that the long-term viability of the company is ensured (Hampton 2009). The management was requested to cut the costs through negotiating with both united auto workers and Canadian auto workers. The failure of the debtors of agrees on debt restructuring caused the company to file for bankruptcy. The company is seen as suffering from poor business management. Besides, the Japanese cars were smaller, oil-efficient and had competitive prices. The Japanese cars had a better performance. This led to a decline in the sales of the Chrysler products. The company has a history of failing to respond decisively to the prevailing challenges. This has caused the other competitors to take

THE APPLE CASE Essay Example | Topics and Well Written Essays - 2000 words - 1

THE APPLE CASE - Essay Example In relation to manage global innovation, it has been apparently observed that the company has utilised latest technological advancements and effectual business strategies with the intention of offering better services as well as products to its valuable customers. Moreover, the company invests a significant portion particularly in its research and development (R&D) segment in order to manage global innovation within the electronics industry. Furthermore, the company employ improved marketing as well as promotional techniques for providing advanced technological and feature enriched products or services to its broad base of customers. Thus, it can be stated that the company focuses upon the important aspects that include introduction and development of advanced technologies and enhanced execution of marketing techniques among others for the purpose of managing global innovation within its organisation and the similar industry (Apple Inc., 2012). This discussion will emphasize upon determining the practices, models and theoretical perspectives of technology policy and the management of technological innovation relating to Apple. Various aspects such as the interrelationship between the external environment on innovation and issues in international technological management associated with Apple will also be portrayed in the discussion. With regard to the practice and theoretical perspective of technology policy and the management of technological innovation, it has been viewed that Apple has utilised the strategy of continuous developing its R&D segment as well as employing advanced technologies in order to improve its competitiveness in the global market. In this similar context, the company adopted the motto of â€Å"Think Different† for providing innovative as well as unique products to its customers as a form of managing global innovation. It can be broadly affirmed that technology is regarded as one of

Wednesday, September 25, 2019

The Past, Present and Future of RFID Research Paper

The Past, Present and Future of RFID - Research Paper Example It is that need for an obscure, yet handy source of data information storage that led to the development and rising use of the Radio Frequency Identifier chips. With the use of the RFID, all necessary information has become just a tag scanner away. No more losing files or misfiling information. RFID is the wave of the future although it is currently mired in doubt and controversy due to privacy issues and the high cost of creating the chip. But as the RFID becomes a truly integral part of our daily lives, the cost and distrust of the technology is bound to go down. Through this research paper, evidence shall be presented showing that there is a growing use for the RFID technology and that the public as slowly learning to get over their apprehensions of the technology's use. As more and more industries come to use the RFID technology in non obtrusive ways, we will find the people more accepting of it and perhaps some people, won't even be aware that have it on their person. In the end , this research paper will show that the RFID technology is the future of our society. It shall play an integral part in our military, social, medical, and financial field. RFID technology cannot be ignored. It is here to stay. The Past, Present, and Future of RFID The history of the RFID system can be traced back to the early RADAR detection systems of World War II. the RADAR technology was first discovered by Sir Robert Alexander Watson-Wyatt in 1935. His technology was created in order to identify incoming planes but it could identify if the plane was friend or foe. It was during this time of war that the passive RFID system was first developed by Germans who reflected the radar signals back as their rolled their planes upon return to base in order to identify themselves as German instead of allied aircraft. (Roberti, The History of RFID Technology). This particular technology led the British to develop the Identify Friend or Foe (IFF) system which was a transmitter located insid e each British plane. The system would receive ground RADAR signals and then send back a signal identifying it as friend. That is the concept that the modern RFID is based upon with a slight difference. An RFID receives a transponder signal which is then interpreter by the chip and answers with either a signal (passive) system or it broadcasts a signal as an active system. (Roberti â€Å"History of RFID Technology†) The early scientists had already seen the possible real world applications of the radio frequency technology beyond wartime use. Which is why research in the RF communications system continued well into the 1960's with the United States, Europe, and Japan all collaborating on its possible remote uses in the field of object identification. Commercially, stores began tagging their items in an effort to curb shoplifting by using radio waves to determine the payment status of an item. This is done through the use of electronic surveillance tags that are either turned on or off. Upon payment of the item, the cashier turns the tag off and it can clear the detectors standing at the exit doors of the store. (Roberti â€Å"History of RFID Technology†) The first patent for the RFID tag with a rewritable memory was awarded to Mario W. Cardullo on January 23, 1973. Charles Walton also received a patent in the same year for his passive transponder invention that could be used to unlock a door without a key. (Roberti â€Å"

Monday, September 23, 2019

Philosophical Issues in Business and Management Essay

Philosophical Issues in Business and Management - Essay Example It is essential to present the expression, which can give and explain the principal roots of the strategic management decision making: Thus, the purpose of the given paper is not only to make the taxonomy of the decision making knowledge in strategic management, but to make it simple, understandable and practical for the use in the further similar researches. It is of course possible to develop certain taxonomy in the system of the modern strategic managerial knowledge, but it often difficult or problematic to find the exact borders between various theories, as they often combine common features and share common grounds. Every successful company needs good strategic management and right strategic decision making. The practice must be supported by the corresponding theory and the theory should be prove by practice. That is why it is essential to consider the issue both from the theoretical and practical points of view. The given work will be useful for making the taxonomy of the decision making knowledge in strategic management. It also will help to make this taxonomy simple and comprehensible, so that it may be applied for further investigations. This work has used 16 literary sources, and has chosen various approaches as the basis for taxonomy of the necessary information; it has also made certain suggestions which should be accounted in the further attempts to systematize the notions of the strategic decision-making.  Ã‚   Taxonomy can be defined as a science of classification of any knowledge, and can be applied to any theoretical or practical field of science. Applying taxonomy to the area of strategic decision making has become popular in the recent years, though attempts to systematize the schools of the strategic decision making has been attempted earlier. It was a difficult task to accomplish, as strategic decisions have been described, as being unclear, complex, unpredictable and messy. The first

Sunday, September 22, 2019

Identification of managerial, financial, legal and ethical Case Study

Identification of managerial, financial, legal and ethical implications for Problem Identification in the Healthcare Sector - Case Study Example This creates a reluctance to utilize health care services preventatively which has long-term financial implications in terms of hospital and clinic profitability and, ultimately, on general society as well who must support government-sponsored health care. Statistics Immigrant Latino workers experience much higher traumatic injury rates, approximately 33 percent higher than U.S. domestic workers (Molina, 2011). This is due to the fact that immigrant Latinos are often not properly educated with specialized training and therefore are able to land only dangerous jobs in which they are often exploited by their domestic employer (Molina). In this situation, they are not being provided adequate health care insurance and thus have longer recovery times in the event of non-fatal, traumatic injury on the job. Lost productivity is one financial problem for the employer, however their lack of health insurance makes them reliant on government-sponsored systems that strain state and federal level budgets for health provision that impacts society as a whole.

Saturday, September 21, 2019

The Tragedy of Macbeth and the word Blood Essay Example for Free

The Tragedy of Macbeth and the word Blood Essay William Shakespeare was the greatest playwright of his time. One of his most well-known plays is The Tragedy of Macbeth. In The Tragedy of Macbeth, the word blood appears many times throughout the play. The word has drastic effects on the characters in the play, and its meaning changes throughout the story. The meaning of Blood changes significantly as the story progresses according to the character of Macbeth, and it affects Macbeth and other characters along the way with some feelings of guilt. First of all, the whole play is actually based on the word blood because as the story goes on, blood changes along the way and reflects Macbeths character and behavior. At first, Macbeth is a brave and honored soldier, but as the play goes on, he becomes a treacherous person who has become disliked and associated with death and bloodshed, and then finally, the meaning of the word returns back to its original usage. The first reference of blood is about honor, and it occurs when Duncan sees the injured sergeant and says What bloody man is that?(1.2.1). This is symbolic for the brave fighter who got injured in a noble battle for his country. In the next passage, the sergeant says Which smoked with bloody execution(1.2.20). He is referring to Macbeths braveness for killing the enemy triumphantly with his sword. Duncan responds to this news by saying O valiant cousin, worthy gentleman!(1.2.26). These quotes show that blood was used honorably, and when said to a person, it would be taken as a compliment. After these few references to honor, the symbol of blood begins to change to show a theme of treachery and treason. Lady Macbeth starts this off when she asks the spirits to Make thick my blood, Stop up th access and passage to remorse(1.5.50-51). What she is saying by this is that she wants to make herself insensitive and remorseless for the bad deeds which she is about to commit. Lady Macbeth knows that the evidence of blood is a treacherous symbol, and knows that it will relieve the suspicions of guilt from her and Macbeth and transfer it onto the servants when she says smear the sleepy grooms with blood(2.2.63-64), and If he do bleed, Ill gild the faces of the grooms withal, For it must seem their guilt.(2.2.71-73). After the murder of Duncan, Banquo states let us meet, And question this most bloody piece of work to know it further(2.3.149-151), and Ross says ist known who did this more than bloody deed?(2.4.31), they are both questioning who  it was that did this treacherous act of killing Duncan. Much later in the play, after Macduff slays Macbeth, the symbolic meaning of blood swings back to what it was at the beginning of the play. Macduff gets honored for killing Macbeth, and finally at the very end of the play, the word blood returns to its original place of honor after the villain that changed the meaning from honor to tyranny is killed. Although the meaning of the word blood changes throughout the play, its biggest effect on the images of the characters is guilt. First Macbeth hints at his guilt when he says Will all great Neptunes ocean wash this blood clean from my hand?(2.2.78-79), meaning that he wondered if he would ever be forgiven or able to forget the awful deed he has done. Then the ghost of Banquo, all cut up and bloody, comes to haunt Macbeth at the banquet and the sight of it represents his guilt for planning the murdering of Banquo. Lady Macbeth shows the best example of guilt using the symbol of blood in the scene where she walks in her sleep. She says Out, damned spot, out, I say! One. Two. Why then, tis time to dot. Hell is murky. Fie, my lord, fie, a soldier and afeard? What need we fear who knows it, when none can call our power to account? Yet who would have thought the old man to have had so much blood in him?(5.1.37-42). This is the little speech Lady Macbeth recites while sleepwalking, this represents the fact that she cannot wipe the blood stains of Duncan off of her hands because killing him has done a lot more damage than benefit. Its ironic that she says this, because right after the murder when Macbeth was feeling guilty, she said A little water clears us of this deed.(2.2.86), but in reality, she is also very scared and feels an overwhelming amount of guilt that she lets it out while she sleeps. When the doctor of the castle finds out about this sleepwalking, he tells Macbeth As she is troubled with thick coming fantasies,. What this means, is that Lady Macbeth is having trouble with fantasies or even nightmares where she sees blood. In his mind, Macbeth knows the truth, that Lady Macbeth is actually having troubles with her guilt, but he does not say anything about it. In conclusion, The Tragedy of Macbeth is a complex story filled with elaborate characters and strong emotions, all of which Shakespeare created using a few key words and symbolism as his tools. With just the word blood  he created many meanings and emotions to affect not only the characters, but also the readers and watchers of his plays.

Friday, September 20, 2019

Performance and goals of RHB Bank Berhad Malaysia

Performance and goals of RHB Bank Berhad Malaysia As the Department of IT (2011) states RHB Bank Berhad is based in Kuala Lumpur, Malaysia. It covers variety of financial aspects of people and organizations such as commercial banking, corporate and investment banking. The merger of Kwong Yik Bank and DCB Bank on 1997 resulted to RHB bank, RHB Bank is a part of RHB Capital Berhad financial. The Department of (2011) explins that Today, the bank is the control of the EPF (Employee Provident Fund) after a recent successful bidding. RHB offers different services such as Commercial Banking, Corporate and International Banking services, and currently has more than 200 branch network across the country. To centralize its based hub, a multi-million complex along Jalan Tun Razak, Kuala Lumpur is now becomes the main headquarter. As the Department of IT (2011) believes RHB Bank specialises in consumer banking and other entities like Islamic Bank, Delta finance to its name. Main focus of RHB bank is on industrial and commercial lending in Singapore, despite it being a fully qualified bank. RHB Group is currently the fourth largest integrated financial service group in Malaysia. Its core businesses can be divided into seven Strategic Business Groups: Retail Banking Business Banking Group Transaction Banking Corporate Investment Banking Islamic Banking Global Financing Banking Group Treasury These businesses are offered through the main subsidiaries, RHB Bank Bhd and RHB Investment Bank Bhd, which are fully owned by RHB Capital and RHB Insurance Bhd which is 79.5% owned by RHB Capital. RHB Islamic Banking Unit, RHB ISLAMIC Bank Bhd, is wholly owned by RHB Bank, while our asset management and unit trust businesses are held under RHB Investment Management Sdn Bhd, a wholly owned subsidiary of RHB Investment Bank. Swot analysis: Strengths: RHB bank is 4th largest bank in Malaysia. It has more than 200 branches and thousands of employees make this bank one of the largest and most successful financial institutes in Malaysia. This shows that there is slight growth in bank. Offer a comprehensive range of financial product and services RHB bank provides variety of services for individuals and organizations. So, it can attract more customer and also Strong cash flow Cash flow of 507,078,000 USD at December 2009. Strong financial performance. There are proven records for the last 7 years which shows great performance of this organization. Ranked in top 30 Malaysia brands 2008. Ranked 17 among 30 best companies in Malaysia worth: 187 million USD Weaknesses: Lack of advertisement and promotions. Comparing to other major banks such as HSBC and May bank it has less activities in these areas. Weak online banking image. RHB not performing strongly in the online banking field specially in user friendliness of their applications. Moderate rank in banking industry value. Opportunities: Growing demand for Islamic banking Islamic banking has seen huge demand in last few years which is a great chance for RHB group to develop in this sector and as Malaysia is considered as a leader in Islamic banking therefore they can expand their services in other Islamic countries as well. Increase usage of online banking Moderate users and people tend to do more of their transactions and banking activities online where as several services can be provided for companies and organizations via online system. With respect to that there is a good market for developing online applications where should be attracting, secure and user friendly. Expansion in ASEAN region. By opportunities which have been provided between ASEAN countries and the amount of export and import among these countries RHB can play a big role in facilitating financial transactions for these transports. Advancement of technology There are new technologies come to the market every day. RHB bank has this chance to acquire new technologies and provide better services which will result to gain more customers Threats: Online banking security. The security of online banking transaction should be considered very seriously as one tiny problem may destroy banks reputation and also treats of computer hackers is a very serious issue. Competition among Malaysia major banks. The strategies and policies taken by other competitors should be monitored and studied closely and carefully and fast and effective actions should be considered. Economic crises in the world This crisis has affected every financial institute all over the world and RHB is not an exception, therefore appropriate acts should be taken to minimize the lost in every way. Porter five forces analysis: More than two decades ago, Michael Porter suggested some driving forces which could analyse the attractiveness of any industry as well as its competitive positioning. Porter invented this model and this was published in his book in 1980. Whether the business is service oriented or physical goods, there are always competitive forces in any perfect competitive business environment. Threats of new entry: Figure 2: minimum amount of capital As above table shows the capital need that Malaysian central bank requires for new banks and with respect to the facts that confirm how complicated this business is, it is not very likely to see new entries every day. The point was entering foreign banks to Malaysia which concerns local banks to rebuild their strategies. Commercial Bank 7 Fully Qualified Foreign Banks Affin Bank Berhad Alliance Bank Berhad AmBankBerhad CIMB BankBerhad EON BankBerhad Hong Leong BankBerhad Malayan Banking Berhad (Maybank) Public Bank Berhad RHB BankBerhad Muamalat BankBerhad Citibank HSBC Bank Malaysia Oversea-Chinese Banking Corporation(OCBC Bank) The Standard CharteredBank (StanChart) The Bank of Nova Scotia(Scotiabank) The Royal Bank of Scotland(RBS)-Former ABN Amro United Overseas Bank(UOB) Bangkok Bank Berhad Bank of China Malaysia Berhad Bank of America Malaysia Berhad Industrial and Commercial Bank of China Berhad Threats of substitutes: With respect to advancement of technology and foreign banks which are operating in Malaysia the degree of competiveness will definitely be raised every day as each bank tries to come with new products and services to gain more customers so these threats will consider high. Bargaining Power of Suppliers: The core business of the banking industry is service which mainly focuses on safety of wealth. The suppliers do provide some tangibles like chequebooks, furniture and etc. The impact of this in business is not significant since they are not really like the raw material. Therefore this is a favourable force in this industry. Bargaining power of customers: RHB considers as one of biggest and busiest banks in Malaysia and more or less provides all the services which its competitors also do. So as the degree of differentiation in its product is also high and in some cases the obligations for services are lower that other banks the bargaining power of customers considered low. Competitive rivalry: In the traditional economic model, competition among rival banks drives profits to zero. However, competition has never been perfect and firms are sophisticated passive price takers. Banks strive for a competitive advantage over their rivals. The degree of rivalry among firms varies across industries, and strategic analysts are interested in these fluctuations. These differences give some firms a competitive advantage while to others a disadvantage. When a rival acts in a manner that elicits a counter-response by other firms, rivalry will change. The intensity of rivalry is referred to as being intense, moderate, or weak, based on the firms degree of aggressiveness in attempting to gain an advantage. In pursuing an advantage over its rivals, a firm (in this case a bank) can choose from several competitive moves: à ¢Ã¢â€š ¬Ã‚ ¢ Changing in price: change prices to gain a temporary advantage. à ¢Ã¢â€š ¬Ã‚ ¢ More product differentiation: more features, innovations in the manufacturing process and in the product itself. The banks can reposition themselves from the old way the customers have been known them. à ¢Ã¢â€š ¬Ã‚ ¢ Distribution creativity: by vertical integration and using a distribution channel that is novel to the industry. à ¢Ã¢â€š ¬Ã‚ ¢ Exploiting relationships with suppliers. It is clear that market stability and changes in supply and demand affect rivalry. Cyclical demand tends to create cutthroat competition. Current analysis of RHB bank: RHB bank is a Malaysia based investment company which principally offers commercial and corporate banking services. Its range of services includes banking, leasing, insurance and etc. As of December 31, 2009, RHB network has expanded to network of around 241 branches in Malaysia; 7 branches in Singapore; a branch in Brunei and Thailand and the headquartered is at Kuala Lumpur in Malaysia. So with respect of the above explanation and the pervious analysis RHB performing successfully but more work and effort should be putted on online banking in future. Area of improvement and possible approaches: While it is obvious that the core legacy environment needed to be replaced to meet current IT requirements, RHB also wanted to build the best possible infrastructure for its future business needs. There are no simple replacement strategies therefore the current environment can be a bit complex. Approach Assessed current issues with the core platform, investment and operating aspects, and organizational implications Determined future requirements for the next 10 years for example and arrange them into a set of capabilities that the system should provide to ensure success. Undertook evaluation against key strategic capabilities and technical architectural considerations IT department: Information technology Department manages the scientific plans and mechanism as well as all that is related to information systems in the Bank which includes following-up the maintenance, upgrading of the systems. In addition to that, this department is responsible to supervising the upgrading of all the systems for the administrative and financial works as well as communication networks. Applications Development: This section will prepare development plans for the information systems and studying other requirements of the Bank. It also develops databases and systems. The Section is also responsible for conducting technical studies and finding the criteria for the systems which the Bank interested to utilize. Network Security: Network and  Security Section of the IT department supervises the communication lines network and internet services and arranges their follows up the repair of faults in the network and set up a security system to protect the networks. Operations Technical Support: The Section undertakes the responsibility of supervising the backup process of data from the various databases. It also follows-up the maintenance contracts technical-wise (and coordinates with the Banks authorities. SWOT analysis of IT department: Opportunities: Advancement of technology provides new opportunities for IT department in order to come out with new application and services. By increasing the security and other counter measures they can attract more customers to their online applications. Threats: Time is very important in competition specially when it comes to IT field and products. Online thieves and hackers can be considered another threat for IT department. Strength: Having one of the most qualifying IT personnel in their team. Updating their online system and improve it constantly. Weaknesses: Its online banking that is not user friendly neither as popular among Malaysian people as its competitors. Having less branches comparing to other local banks such as CIMB and May bank. According to these result and other information gathered, it seems that although RHB has put so much man power and budget on their IT and online applications, still they didnt completely look at it from the customer perspective. Therefore its strongly advisable to them to reconsider and redesign their online banking in the manner which attract more users and therefore more customers as the best way of marketing is word of mouth. According to other research may bank and cimb are the significant samples for online banking which RHB currently competing with. Area of improvement: As far as I understand they dont need much consideration on security issues as according to their CIO they are already very advanced in the subject. The point they have to consider is attractive design for their website and other online applications as well as it should be easy to use as much as possible. It is very important for any online application and specifically in Malaysia it will attract people. Risk: 1. Human error: This risk has existed and we will face this error in future. There are some ways to reduce the rate such as trainings, but it will always be there. 2. System failure: The happening rate of this error has been reduced thanks to many facts such as technology advancement but precautions should still be made. 3. Cyber attacks: These attacks will be faced by any financial institute during time. Rising security measures, using new methods a consistent monitoring will result to reduce the possibility of this problem to occur. In addition to these issues the IT department has a very sophisticated plan for their crises management in order to keep data safe and consistent. These problems hopefully are not likely to happen, but they have to take measures as they dealing with lots of people and huge amount of data which no one can think what to do if this data some hoe lost. Conclusion: Rhb vision is to be among the top three financial institutions in ASEAN by the year 2020. In order t o achieve this goal they have a long way to go. One of their most vital assets in this road would be Information technology and IT related services which they could provide for their customers. The point here to remember is that IT applications can be very complex and miss leading due the security aspects; therefore simplification is vital for these applications to success. Beside that there are other points that should be improved along the way such as CUSTOMER FOCUS, TEAMWORK, RESPECT, INNOVATION, and QUALITY SERVICE.

Thursday, September 19, 2019

Laertes and Horatio as Foils for Shakespeares Hamlet Essay -- The Trag

Laertes and Horatio as Foils for Hamlet In the play, Hamlet , Shakespeare uses a cast of characters that have many roles. Of this cast, Shakespeare uses two characters, Laertes and Horatio, as foils for Hamlet’s character. Through similarities and differences these characters, accentuate Hamlet’s pretense of being crazy, emphasize how Hamlet is an improper son by standards of the time and cause him to be a tragic hero. A foil is a minor character that helps develop a major character by sharing similarities and differences with the main character. This is a common practice Shakespeare uses within many of his plays. The use of foils in Hamlet, is especially effective in affirming Hamlet’s anguish. Laertes and Hamlet share two basic similarities. Both Laertes and Hamlet want revenge for their father’s deaths. Hamlet wants revenge against his uncle and Laertes wants revenge against Hamlet. Both want to protect their family name. The revenge Hamlet wants is what starts him pretending he is crazy. He is attempting to use his dementedness as a ploy to get his uncle to confess to the murder. Laertes and Hamlet are both thought to be acting improperly by their parents. Laertes’ father sends two spies to Paris to watch his son and to report back their findings because, " in his worldliness and cynicism, he is absolutely sure that he knows how young men behave when away from parental control." [Source?] This outlook hints at the way Hamlet is behaving without his parental control. Hamlet is presumed mad because he claims to see his dead father[' H-50]s ghost and is obsessing ab... ...cumstantial causes (reasons) of Hamlet's behavior are shown, then is he not being shown as acting reasonably, and not insanely?] By using similarities and differences to contrast them to Hamlet, Shakespeare uses the minor characters to help the reader learn or understand Hamlet better. This is why Laertes and Horatio are foils for Hamlet. Both of these minor characters interact with Hamlet throughout the play and they constantly set him off as a tragic hero. [ Teachers Note: The primary point discussed in relation to Laertes could have been better made using Fortinbras, and the evidence provided in the discussion of Horatio appears to prove just the opposite of what the writer claims. On the other hand, this writer started with a very good thesis and attempted, throughout the entire essay to support that thesis. ]

Wednesday, September 18, 2019

Murasaki and Medea Essay -- Euripides Medea Essays

Murasaki and Medea        Ã‚   Although The Tale of Genji, by Murasaki Shikibu, is set in late tenth-century Japan, the plights of the characters are universal. In Chapter 12, Genji leaves his wife, who is named after the author, and goes into exile. Desperately in love with Genji, Muraskai is similar to Euripides' Medea in the play of the same name. She suffers because her husband, Jason, abandons her for a princess. Shikibu and Euripides seem to have shared the same worldviews about women's emotional dependence on their mates.    Women often rely on men to whisk them away from their old lives and to take the place of their father. Genji brings Murasak at age ten from a convent to his world at the Japanese court and raises her as the perfect wife. As an adopted daughter, Murasaki gradually becomes "closer to Genji than her own father" (2143). As for Medea, she kills her father and replaces him with Jason, who then takes her away to Corinth (474-475). The main difference is that Murasaki, since she was only a child, does not choose Genji as a replacement, but rather is forced...

Tuesday, September 17, 2019

Violence and Sport :: essays research papers

Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved. Violence and Sport :: essays research papers Violence and Sports The lone man to be charged with a felony in the incident was Bryant Jackson. He was the man Oakland County Police (OCPD) say threw a chair into the crowd during the fight. He was charged with felonious batter, according to the OCPD and various wire reports. No, this is not just some random fight that occurred, this was an arrest at a recent National Basketball Association game between the Detroit Pistons and the Indiana Pacers. This violence is something that is starting to occur more and more. It seems to be a common theme, and one that does not even obtain a double-take, sports and violence the two seem to go hand-in-hand. Professional athletes such as Latrell Sprewell, Todd Bertuzzi, and Ron Artest have made common names for themselves with the violence they have endured in their respective sports. Some sports are violent by nature. Boxing is the obvious example, where physical attack is the point of the exercise. There has been much debate over the sport with many calling for its abolition. Other sports, such as wrestling and the martial arts, also involve one-on-one unarmed combat. These forms of "violence" are within the rules of the sport and the possibility of injury is well known by participants. Then there is a range of contact sports, particularly the football codes, where there is punishing body contact within the rules but also the scope for borderline or unintentional "violence" such as late tackles, high tackles and tackles on players without the ball. These tactics can be, and are also, used intentionally. However, the use of video replays over recent years has made these tactics more risky for the perpetrators, especially in professional sports where suspension can lead to a significant loss of income. As we enter the year the beginning stages of 2005, one has to wonder if this violence is going to continue or if the leagues, sports and the people themselves will start to gain some kind of control and realize this is sprot and such violence cannot continue. The fans are even getting themselves invovled. One factor in the increase in violence among fans is an emotional disconnection from their own lives. They have difficulty empathizing with others' pain. Some of this is caused by watching violence on television and computer screens. If you watch the reaction of the first base umpire and the second baseman of the Chicago White Sox in the incident you mentioned, you can see that they watch the violent event and don't get involved.

Statistical Literature Review and Critique of Empirical Article

ARTICLE REVIEW AND CRITIQUE: â€Å"Efficiency of Brand Placement in an International Film- Effects of Exposure in a Local Context† Slim Khalbous and Merium Maazoul Journal of Creative Communications, Volume 5, Issue 1 (March 2010), p. 23-46 SYNOPSIS Product and brand placement arouses a particular interest at the announcers. However the massive use of brands in international programs incites us to wonder about the effect of the local socio-cultural context on the efficiency of this creative technique.This research presents, first an explanatory abstract frame of the influence of the local context variables and the variables of programming on the recall of the placement; and second an empirical validation realized in two phases. First of all, a qualitative analysis of contents by experts; then a quantitative study by experimentation realized with 150 individuals. The results show that, globally the effect of the local context on the memorization of the placement is direct and t hat the recall of the placed brands depends on attitudes towards the spoken language, on social interactions and some characteristics of the audience.KEYWORDS Brand placement, recall, programming, context, exposing language, social interactions The empirical application was done by showing a James Bond film that had several product placements in a part of North Africa called Tunisia; an area where a lot of international films are consumed. The study wanted to explore the â€Å"effect of the specific context related to the international film on the effectiveness of the placement in terms of memorization. In order to do this, the research had to go through three stages: (1) a state of the art, which generated some of the research propositions (2) a qualitative phase, to choose and analyze the international film, and (3) a quantitative phase, which would measure the impact of exposure in the effectiveness of placement in the film. Attitudes toward Language Effect Foreign language can improve the advertising effectiveness for a product because a foreign language attracts attention, creates a positive attitude, and is more memorable, which can be explained by Helfer’s theory of mbiguity. A study done by Khalbous and Maazaul in 2007 proved that the â€Å"attitude toward advertising is positive when the audience prefers watching the programs in French and commercials in Arabic. † Social interactions also play a huge role in product memorization and attitudes because people will remember what they were saying or doing with others while watching television or film. Individual Variables Effect Gender and the area of residence are two variables on the effectiveness of product placement.American, French, and Austrian men are more likely to accept a product seen in films than women according to studies. However, another study showed that women have more positive attitudes towards placement. â€Å"On the other hand, women would be emotionally more touched th an men, by the stimuli which surrounds them, especially television programs to which they are exposed (Schwartz et al. 1980). † The area of residence is the other factor. The wealthier areas are more likely to be less favorable towards product placement because they are exposed to it more, and have become bored with the predictability of it. According to the study of Hall (2004), the percentage of consumers who said they would try a product if they saw it in a film is 53 percent in Mexico, 49 percent in Singapore, 35 percent in India, and only 26 percent in the USA and 8 percent in France. † The Effect of Specific Context Related to the Program The appreciation of an international film, and the intensity of the emotions generated by the film were the two aspects being studied in this area of research.Most of the interest was about the impact of the characteristics of the film and how they affect the audience’s cognitive reactions. Program Liking Effect Although th ere was no link found between the film’s likability and the memory of product placement in a study conducted in 1994 by Karrh, there was evidence of a link found in 2000. In that study, Blonde & Roozen (2007) found evidence of people being more likely to remember a product placed in a film they liked. International Placement and Tunisian Local ContextThe empirical validation of the conceptual framework was conducted in two stages: the qualitative analysis to select and qualify the selected film (the visual content analysis by experts), and then (2) a quantitative study which determined the impact of the contextual variables on the effectiveness of the placement of products in the film (the experiment). Selection and Analysis of Placements in an International Film: Qualitative Stage Choice of International FilmJames Bond- Tomorrow Never Dies (1997) was the film chosen by a board of four experts for three reasons: it’s known for use of product placement, because the film was not created to pertain to a certain audience, and because the old exit date of the film eliminates short and medium term memorization. Quantitative Experimentation of the Selected Film The main focus was to test the effects of the exposure on the efficiency of placement, while controlling the external variables. Model and Hypothesis of MeasurementIn order to test the relationship between the variables, two things were necessary: firstly, to propose measurements of conceptual framework, and secondly, to form the hypothesis of research to be studied quantitatively. Measurement and Experimental Design The sample used in this study was composed of 150 undergraduate students whose average age ranged between 20 and 22 years old. In order to minimize sampling confound, the students were from different areas and levels of study, different income levels, and were from three different universities, each in different cities in the country.Type of Recalled Placements: Qualitative Analysis of Frequencies According to Table 2, the frequencies of recall of the product placements show that BMW stands out more than the others because it is the only audio-visual placement in the film. It was also repeated several times. Next is Ericsson, whose high scores are due to the familiarity of the brand to Tunisians. The scores may be high for Ericsson, but its rate of recall is low because of its very subtle placement in the film.According to Khalbous and Maazaul, â€Å"the qualitative analysis showed that the high scores of recall were obtained for the audio-visual placements, integrated in the scenario of film, where the brand is presented in a very visible way, accompanied by several integrated and prominent recalls of placement. These results agree results agree with the conclusions of Lehu’s study (2005), according to which the traditional criteria of the placement does not systematically guarantee the success of a placement, by enhancing the recall of the brand.It is thus necessary to consider a global approach integrating the various creative techniques of placement. † Three Things I Liked First of all, the topic was interesting to me because I can relate my own experiences to it. For instance, I have seen a few James Bond movies, and what I love mostly about them is the cars. When I think of James Bond, I think of an Aston Martin V12 Vanquish, a dream car of mine only because of the film James Bond 007- Die Another Day.Obviously, the product placement caught my attention, like it did to most of the sample of college students in Africa that were being studied, and was memorable to me, since I’m still talking about it today, even though I saw the film about 5 years ago. Another thing I liked was the study about audio-visual seeming to make the biggest impact on product memorization. I agree with this conclusion because while searching for a movie clip online of my favorite moment of the James Bond 007 Aston Martin V12 Vanquish, I s tumbled onto the wrong clip.I didn’t even remember the part when James Bond’s assistant introduces him to the Vanquish. Based upon research done, the article tells me why: because there was no sound to go along with it. The only part of the movie (or actually, the car) I remember was a very noisy moment full of engine revs and tire squeals. I also liked the study they did on emotion influencing memory, and agree with it also. I can remember when I saw the James Bond movie at the theater, and the feeling I had while watching James Bond drive the Aston Martin on a sheet of ice during a high-speed chase.I was scared, nervous, excited, and my adrenaline was pumping. Immediately after the scene, I turned to my boyfriend and asked â€Å"What kind of car was that? † because I knew it belonged on my dream list. To this day, when someone asks me what my dream car is, I say â€Å"An Aston Martin V12 Vanquish. † I’ve never seen the movie again, but that car, and the feeling I had when I saw it has stayed with me. A few minutes ago, when I went to YouTube and did a search for the â€Å"007 ice chase† I eventually got the right clip; the one that gave me that feeling of excitement.I was surprised, and a little disappointed that I didn’t get the same feeling. Actually, I’m thinking of changing my dream car now, because I don’t think it’s quite as attractive as I remembered it being. This raises a question that I didn’t see research done on in the article: What are the benefits of product placement in an international film vs. an international commercial. I’ve seen some pretty in-depth, action-packed car commercials, but none of them have managed to persuade me to let go of my first dream car, the Aston Martin. Why is that?Is it because there isn’t enough time for a commercial to spark that kind of height of emotion in me? Or maybe because I view commercials as being annoying (except f or Super Bowl commercials; those I like because it gives me something to look forward to during the game). Maybe it’s just the whole experience of being in a movie theater, with that special someone, and being surrounded by loud â€Å"Vrooms! †, and hearing others’ reactions to the movie that just can’t be captured by watching a commercial. I don’t know, but I think these researcher guys are onto something! What I Didn’t LikeLike I said before, I would have liked for them to compare the effect of international commercials and the effect of international films because maybe there is a way to get create enough emotion in a short 120 second commercial if it’s in a language not native to the viewers. I would also like to know about the similarities and differences between the effectiveness of product placement in an international film and one that is native if there are any. Question According to Khalbous and Maazaul, high scores of recal l of the products placed in the James Bond film were obtained for what reasons?

Monday, September 16, 2019

Nutritional for health and social care Essay

Asses how the plan will meet the nutritional needs of the chosen individual. D2- Evaluate how nutrition plan might improve the health of the chosen individual. Looking back at the nutritional food plan for the week for my individual which I previously done in my P3, I will be looking back at the kind of food and exercise the individual was doing in that week. This will then link into my D2- as in my previous P5 for this unit I had to create my own healthier diet plan for my individual and I will be evaluating how my plan may help the individual’s health. When looking back at the week’s nutrition food diary you could see by looking at my previous P4 for this unit the lack of healthy nutritional diet intake this individual was having with me just writing everything which she was eating in just a week, with her having a busy life style my individual would always pick up food on the go for example a take away such as Mac Donald’s, KFC, Subway, Chicken burger. The healthy allowance of calories a day for a girls and women is 2,000 a day. With looking back at my individuals normal food intake in that weak some days her calorie allowance was way over the limit and on other days it would not even met the allowance of calories a day. My individual on her week of normal routine, she was getting mac Donald’s on her go for example for lunch she was eating a Big Mac meal medium the burger alone was 490 calories, medium fries 390, chocolate milkshake medium 390 this alone was 1,270 calories just for the individuals lunch, when you are eating take away it is ok to have them now and again in your diet as in some extent there is some good nutrition in your diet, but on the other hand there is also a lot more bad fats in this food which can affect an individual’s weight and health if there was too much intake of take away in her diet. By the individual planning her nutritional weekly this will then make sure that she is meeting her healthy nutritional needs. While planning this I looked at social policy’s online, I found websites and policy’s to help me work out to create my plan for my individual I used the eat well plan this gave me the guide ness of looking at what the balance was healthy for my individual. 1. Eating plenty of fruit and veg- This was good for me to think about hen my individual could eat her fruit most important in the day, as before creating the healthy plan she was not eating lot of fruit, it is very important that individuals get their five a day, this could be used when the individual is on the go instead of going to get a take away, she can go and eat some fruit which is going to fill her up as much as the take away but will be better for her health and her body, it will also give her a better nutrition to the body and also her brain for energy. This is also for her veg as well which we need to have every day. 2. Plenty of potatoes, bread, rice, pasta and other starchy foods- All this kind of foods are healthy but we cannot have too many of them, but we need to make sure that we have them in our diet and this is because it gives us or nutritional needs of fibre which we need. 3.  Some milk and eggs- With making sure that my individual has some milk and egg in her diet which will make sure that her bones and teeth are getting strong and her body is not getting weaker. 4. Meat, fish- The meat and fish can be used in the lunch and also dinner but could mostly be used in meat which could be for dinners which gives us protein. For the individual to have lunch she can have foods such as tuna with a jacket potato, this is better for her nutritional needs. 5.  Small amount of fats and sugar- In our diet we do need to have some bad fats and diets in our body and this is because our bodies needs it in order to be healthy, if we do not have the right amount of this say if we have less of it our body’s will become drained and we will feel drained and tired however if we have too much of the wrong fats and sugar we can make more fatty tissues in our body which can affect the our breathing and also making us over weight and in some case’s obese. This information was found on the NHS website http://www. nhs. uk/Livewell/Goodfood/Pages/eatwell-plate. spx, it list the right amount of food which we need but remembering that every individual needs are different. I also looked at the healthy eating website which gave me ideas for healthy eating for my individual which are on the go and also time consuming food meals. Looking back at my P6 for unit 21 I had to plan a healthier diet plan for my individual this included the portion sizes which she should be eating, the amount of exercise a day such as jogging, walking, swimming, how many glasses of water and drink that the individual should be taking in order to have a healthier nutritional intake, with planning this lan for a week for this individual it will improve not just her diet but also to think about what she is actually eating and putting into her body, thinking how many calories are in each food, the actual good and bad foods which are in certain foods, making actual time i n her life to make a home cooked healthy meal for herself which is going to taste better and also be better for her. I included exercise in my individuals diet, this is so that she is burning off and keeping fit the food which she is consuming in her body and her body is being challenged to work and burn of the fat which is in her body and does not need to be there, this will improve her fitness which will also start to make her feel better, have more energy in herself, this will also make her to start encouraging and also enjoying more healthier food, if the individual encourages herself to start doing some exercise in her diet three times a week she will start seeing the benefits for this. I have previously said about having more fruit in her nutrition diet instead of diet, if my individual was to pick up an apple, banana, strawberries on the go after she has had her breakfast and is getting hungry before lunch time she is not only building up her five a day she is also giving the right energy needs in her body, she can also experiment with her fruit for her desserts with making things more sweater which could be with a low fat yoghurt and also a meringue with fruit this is just making it more exciting than just a bowl of fruit. With her also looking back at the eat well plate this will improve her cooking skills and also her knowledge of what the portion sizes of her food should be for herself, as you can see from the diet need in P4 there was some days where her portion size and also calories was right over the limit and there was some days where she would only have something little for her lunch and that is it for the day, this is still not healthy for her as body is not getting enough nutrition’s for her body to be able to function the right way.

Sunday, September 15, 2019

Career Plan

There is many times where we reflect on our own strengths and weaknesses and what would be beneficial for our career path. We often don’t know where to start, and what type of questions to ask ourselves about which path would be the best fit for us. Understanding our career profiler, competencies, and work culture preferences can help give us insight in what direction would be the best bet. The results of my career profiler were pretty interesting. My career matches was definitely not something I was expecting to see. Based on my answers, my best career matches would be a counselor, social worker, and other community and social service specialists, teacher and / or instructor, and preschool, primary, secondary, and special education school teachers. I definitely would consider being a social service specialists or a preschool teacher. I actually saw myself in the Healthcare career path as a nurse at one point or some type of employee in the healthcare industry. The competencies activities have revealed my strengths are in cooperating as the highest, adapting to change and adhering to vales as the second highest, and coping with pressure, following instructions and networking as the lowest. I agree with my strength in being cooperative considering I enjoy working with others toward a common goal. I definitely think being a teacher would best fit my cooperating strength. I actually disagree with the following instructions and networking as my lowest strengths. I may not like always being told what to do, but I will end up following instructions. I disagree with networking being one of my lowest. I enjoy meeting new people and creating new relationships with everyone that I meet. Possible employers that fit my provided competencies would be Hawaii Pacific Health, APS Healthcare, United Health Group and Kaiser Permanente. The work culture preference activity has determined that my ideal work environment would be high powered, well resourced, and ethical. One type of job that aligns my work culture preference that is high powered would be an energy engineer or a businesswoman. After completing the career profiler, competencies and work culture preferences, it definitely got me down to thinking about what type of career would be in my best interest. I am still completely unsure about what career path to take. But I definitely am considering being a social worker or a preschool teacher at this point. I guess I just have to take it day by day and really find out more about myself. Only then will I find the right career path for me. Career Plan All my life, I have always enjoyed helping people to the best of my ability. I graduated high school with the intent to further my career in the Health Care field. I am currently attending Westwood College to become a Medical Assistant. I have decided to become a medical assistant because it’s a career where I’m helping other people, doing clinical work, and it’s also a career that’s growing. Medical assistants assist nurses and physicians with a variety of administrative and medical tasks. Most MAs work in doctor’s office and hospitals. They help with a variety of tasks including checking-in patients, taking vital signs, gives shots, filling medical charts, and insurance billing and coding. Their hours average to 40 per week, Monday through Friday. Some schools offer a one-year certificate or complete a two-year associate’s degree from an accredited school. After completing that, you may sign up to take the certification exam to become a Certified Medical Assistant. I have a variety of skills I will use in my career. I am very responsible, trustworthy, sincere, multi-tasker, understanding, patient, motivated, and great with working with others. My skills will greatly impact my career choice because I’ll put all my skills into action on the job. In my research, Medical Assistants have analytical, detailed orientated and technical skills. Further, a medical assistant is often the first and last person a patient interacts with during a visit to a physician’s office. Therefore, a medical assistant helps ease the feeling of vulnerability a patient may experience during their visit. In class, we did a personality trait test, Myers Briggs Type Indicator, and the results I got nailed my personality on the dot. Introversion means we basically stay to ourselves have few friends. Sensing means we are focused on the present, rather than the future. Feeling means we care about one another’s feelings. Perceiving means we keep our options open. The characteristics that will be helpful to my career choice is that I’m aware of my environment, hands-on learner, great listeners, and loyal to values and beliefs. Long Term Goal * Working in a hospital, Monday – Friday 9am-5pm assisting patients Mid-Term Goals * Getting a reliable transportation * Try not to be as stressed out Short Term Goals * Finishing school to become a medical assistant. Getting a better paying job to help finish school I plan to find a job by the end of August 2013, to help continue paying for school. I have 16 more months until I become a medical assistant. Doing this career plan, I’ve learned about my goals, education, and personality. I learned that I have the personality and commitment to become a m edical assistant, and also further my career. I’m lacking a few skills, but that’s where training comes in. When I took the personality trait test, Myers Briggs Type Indicator, it described my personality well, and agreed that the most suitable job would be in the medical field. Career Plan Career Plan Reflection Paper My Strengths results were coping with pressure, strategic, ideation, maximizer, individualization, and intellection. Strategic means I am especially talented in the strategic theme and create alternative ways to proceed. Faced with any given scenario, I can quickly spot the relevant patterns and issues. I will definitely look forward in obtaining and utilizing these resources now and as my career goals changes in the future. The future is looking brighter for me; I now know it is important to develop a career plan that will provide financial support and personal fulfilment over the course of my professional life.At the end of my career, I want to be recognized as a positive team leader who can bring the best essay writer for hire out of her subordinates and help increase profits for the company. I believe it can be achieved through people I meet and my environment. Another Problem is self-motivation it is hard for me to find the energy and motive to do so mething although I know finding that drive or that push would lead to great results it’s that process of applying it through the steps. The solution would be to have better brainstorming ideals and improved self-motivation.And then set a goal so that I can generate ideals for what I’m trying to accomplish and that ties into my first problem stated when it comes to the filtering ideals and not going through the process you tend to not filter out. One of my listed above is fear of failure. I think when it comes to education and failure that can present a big problem, an attempt to impose expectations on us in a way that is difficult. Three strengths I have that are related to plant manager are, problem-solving skills, patience, and physical stamina. Having these three strengths I believe it will help me achieve my goals of becoming a plant manager.

Saturday, September 14, 2019

Psychology from Descartes’ Perspective Essay

A definition of psychology takes only a few brief words: It is the systematic study of behavior and the factors that influence behavior (Calkins, 1916). Yet that simple statement covers a wide range of subject matter so vast that, just like the universe itself, its boundaries defy imagination. problems and seek ways to cope with them (Murchison, 1929). The factors that influence behavior are also many and varied. The most important is the human brain, but the brain itself is immensely complex; it is made up of 10 billion nerve cells, of scores of different kinds performing different functions, that are intricately connected and interconnected and constantly exchanging messages coded into little jolts of electricity and chemical activity (Murchison, 1929). The definition of psychology includes systematic study because psychology uses the rigorous and highly disciplined methods of science. It does not rely on some mysterious and supernatural explanation for human behavior, as our early ancestors presumably did. It is not content to describe behavior as some philosopher of the past, however brilliant, may have imagined it to be. Psychology is skeptical and demands proof. It is based on controlled experiments and on observations made with the greatest possible precision and objectivity (Calkins, 1916). Throughout the Middle Ages, intellectual and philosophical figures scrutinized behavior primarily from a spiritual rather than a scientific perspective. Then again, a number of philosophers of the 17th and 18th centuries provided sizeable inputs to the expansion of psychology. Great thinkers of all times have attacked and criticized the god-idea with philosophical arguments. Despite this, the god-idea is still alive. Propped up by questionable arguments and means, it still clings to life. Rene Descartes is one of the inquisitive minds in history. Since Descartes has found a piece of certain knowledge, that he exists as a thinking thing, he starts to look around for more of self- evident truths. He discovers that he has quite a few of them, prominent among these being the truths of mathematics and logic, and he is optimistic about his chances for developing a system of certain knowledge. Then he realizes a kink in his plan. These clear and distinct perceptions are only indubitable so long as he is attending to them (Hocking, 1912) Rene Descartes portrayed the body and mind as unconnected elements that heavily shape each other. Descartes proposed that the transmission between body and mind happened in the pineal gland in the brain (Kemp, 1990). Additionally, Rene Descartes assumed that there was no problem that human reason could not solve if the correct method was employed. This was also the assumption Locke called into critical question, namely the belief that the human mind has capabilities that enable it to discover the true nature of the universe. To his contemporaries, Descartes was wasting his time by trying to discover what must be absolutely true in the real world. He is not arguing against material objects, just material object substances. He says that something can exist when either he sees or feels it, when he perceives it, or when some other spirit perceives it (Palmer, 2001). View of material object substances was that they are caused by the object itself or by God. And God would be a deceiver if he caused the ideas, but God isn’t a deceiver so material object substances exist in and of themselves. Some psychologists reject Descartes’ ideas because he thinks that God is the cause of material object substances, but that doesn’t make him a deceiver (Palmer, 2001). Descartes aimed at the more modest objective of clearing the ground a little, and removing some of the rubbish that lies in the way of knowledge. Descartes hit upon a bold and original interpretation of how the mind works, and from this, described the kind and extent of knowledge we can expect from the human mind. The scope of our knowledge, according to Descartes, is limited to our experience. This was not a new insight as both Bacon and Thomas Hobbes had urged before him that knowledge should be built upon observation, and to this extent they indeed could be called empiricists. And so through the centuries, humanity remained absorbed in the attempt to explain human nature. The philosophers like Rene Descartes speculated. Literary giants wrote of human passions, struggles, triumphs, and tragedies. But the facts were not available; only personal opinion and guesswork. It was impossible to know for sure how we see and hear until modern science learned about light and sound waves and the way they affect nerve endings within the body. Human moods and emotions could not be analyzed until science identified the substances secreted by the human glands and the complex way the glands interact with the brain. The process of heredity could not be understood until biologists discovered the chromosomes, genes, and the chemical key to life called DNA. The influence of environment was unclear until psychologists established the facts about learning and about development from infant to adult (Kantor, 1963). Though Descartes may have seen science and psychology as unified science, the relevant eternal worth of each exhibits the enormous disparity between them. Descartes’ version of psychology is rooted in conjecture that has ever since been abandoned with improved comprehension and technology brought to light, while his role in biology was found on competent annotations deduced with ardent insight that survived centuries of criticisms (Calkins, 1916). Even today, we do not know the full story, and perhaps we never will, for human behavior is so complex that it may forever defy complete understanding. But psychologists aided by the progress of other scientists have found some of the answers, and they are making new discoveries all the time. The psychological experiment, psychology itself, has come a long way since the science began. At the start, the idea of taking approach to the study of behavior required a radical shift in human thinking and invention of brand-new techniques of study. The early psychologists lacked the tools necessary for sophisticated exploration. All in all the science has had a remarkably rich history, and it would be impossible to list all of Rene Descartes’ influential ideas that have made important contributions. The progress has been especially rapid in recent years, as knowledge has built on knowledge, and many of the facts and terms were unknown even a few decades ago. Each new finding made by Descartes’ descendants raises new questions and demands new explanations, and it is unlikely that psychologists will ever complete their exploration of the vast domain they have entered. But they have gone a long way toward probing the very core of human nature and human experience, including mental processes and behavior in all their great variety from a baby’s first faltering attempts at learning to an adult’s complex emotions, strivings, conflicts, and social adjustments or maladjustments. Without taking the scientific approach, it is difficult to reach valid conclusions about human behavior. The nonscientist is almost bound to commit numerous mistakes of observation and interpretation and to make judgments based on faulty or insufficient evidence. All of us tend to generalize from our own feelings and experiences, though what we see in ourselves is not necessarily characteristic of people on general. Or we generalize from the actions and opinions of the people we know, which again are not necessarily universal. Thus the findings of Descartes often come as a surprise, even to psychologists themselves (Murchison, 1929).

Friday, September 13, 2019

An Empire for Slavery Essay Example | Topics and Well Written Essays - 1250 words

An Empire for Slavery - Essay Example So it becomes clear that though slavery was very profitable to those who owned slaves, such as cotton farmers, the overall effect was not only incredibly detrimental to the African-American population taken as slaves but also to the overall economy. As far as actual figures, it can be said that a single slave working in a cotton field would yield roughly $1,000 in crops per year. This is a sizable figure for that time period. Because slavery was so widespread and acceptable in Texas, many seeking wealth and profit relocated to Texas where slavery was expanding and growing conditions were optimal. The soil and weather conditions in Texas made the growing of crops a very profitable business. Other states were slowly doing away with slavery as Texas continued to capitalize on slavery. These states were invaded by federal troops that sought to free slaves. By the year 1860, nearly a quarter of a million slaves were working on Texas plantations. It was not until the year 1865 that the Texas slaves were freed. Due to the horrible conditions that most slaves had to endure, the overhead for bondsmen was low compared to the profit that it yielded. One would assume that the inhumane act of owning slaves would ultimately prove to be exceedingly profitable and in addition prop up an economy; however, this proved to be untrue as the state of Texas ultimately suffered for its hunger for money and bondsmen as its overall effect was one of delayed industrial development. Certainly, when the federal troops were commissioned to free Texas slaves at last, Texan plantation owners were then forced to come by their profits honestly through paid labor instead of forced slavery. An alternative would be for the once slave holders to farm their land themselves which was unthinkable to most. The sudden need for laborers would give individuals who did not own a plantation an opportunity for employment since slavery was no longer legal. The presence of slave labor really took hundreds of thousands of possible j obs away from the working people that hired themselves out as laborers. This too, is part of why slavery was so harmful to the Texas economy overall. Another important aspect of Campbell's look at slavery in Texas is how the legal system supported slavery. Obviously, there would have been no slavery in Texas if the legal system of the time did not work as somewhat of an accessory to taking and keeping slaves. Originally in the Texas revolution, Texan colonists fought fiercely for the right to hold slaves as Mexican law forbade it. It is common belief that slavery prospered in Texas and also in the South as a result of the revolution and ultimate separation of Texas from Mexico. It was the slaveholders of the time that possessed the wealth in Texas and this ultimately meant that slaveholders were in fact the individuals with positions in public office. The slaveholders were the politicians so they were the ones ensuring laws in favor of slavery. Laws did exist that prohibited masters from mistreating their slaves; however, it is important to understand that these laws were a gray area in that there was no clear definition of the master-slave relationship. Also, if the individuals with the money ( the slaveholders) were the ones making the laws, it is safe to say that these "masters" were not looking out for the best interests of slaves.

Thursday, September 12, 2019

Adler Essay Example | Topics and Well Written Essays - 500 words

Adler - Essay Example Of these ‘marking’ has been the issue which has been repeatedly cultivated. Marking has been an age old tradition for indigenous book addicts, & they have been the greatest champions of this approach. But is marking really effective in reality as its propagators quote to it to be? This answer requires a few notions to be discoursed. First let’s be clear; marking books is necessary but not obligatory. A reader who is enjoying a book from a spiritual plane may not require marking a book as he automatically gets involved with the metaphysical components of the book. Here a fundamental perception must be clarified. Marking a book is nothing more than an intellectual phenomenon. A person who does not possess the heart & soul of concentrating in the labyrinth of the pages can never attain his goal solely resting on the process of marking. The entire process of marking is of a clichà © orientation. It encourages a person to scribble & squander the beauty of the mother article thereby destroying its tranquility. Yes, marking is a necessary aspect of reading. But it can never be the heart of it. It involves a mechanical process which may prove devastating for the reader’s psychic quotient. Reading should be all about enjoying, not writing & criticizing on the mother article right from the introduction. Fi nally all books do not require marking. The subject of the book determines the logic as what should be done with it. Indiscriminate marking in each & every book only alleviates complexity. Marking nevertheless has helped me in getting over numerous socio-political theories in books like Machiavelli’s, ‘The Prince’, Karl Marx’s ‘Das Capital’ & Robert Bresson’s ‘Theory of Film Language’. The markings in these books were mainly simplified summaries of the original text. It was written with the Endeavour to explore the inner world of these literatures in an easier manner. Adler develops a unique & interesting method to read

Wednesday, September 11, 2019

ITM501 MoD 2 Case Assign Essay Example | Topics and Well Written Essays - 1250 words

ITM501 MoD 2 Case Assign - Essay Example Thus they opted for a pilot program via the U.S. Centers for Medicare & Medicaid Services (CMS) which demonstrated 32 quality based parameters and the firm applied SAP Business Objects solutions to keep an eye on those parameters to improve the level of performance (Konitzer & Cummens, 2011). Next come the case of Exclusive Resorts, LLC which is the world’s biggest luxury destination resort with over 350 Sophisticated and discerning private dwellings around the globe. The resort serves almost a number of 3300 members and enjoys a continuous entry of new members. The company runs on a large scale with quality services and positive member responses. It also operates on the domain of managing and developing real estate projects and hence requires complicated financial management system and reporting approach throughout its worldwide branches where the properties are located. During the early days of the firm’s operations, the company preferred the implementation of Oracle software as its enterprise resource planning (ERP) solution. However with increasing growth and development, the company found the software to be unmanageable and complex for its multifaceted business needs. The firm decided to search for a further ERP solution which would be able to incorporate with the technologies easily and would assist the firm to improve its quality of services as well as its competitiveness paving the path for membership growth (Microsoft Inc., 2011). Thus we can learn from both the cases that in the recent days, technologies are becoming more upgraded while the business operations are getting more complex. Therefore a constant change is noticeable within the functioning of these firms which strives for excellent business services so that they can efficiently serve their customers. Therefore need for business intelligence to face the competitive environment and effectively cut the cost has become a significant part of every business. Business Intelligence can be defined as the tools, technologies and processes require for converting data into information, information into knowledge and knowledge into plans that drive profitable business action (Loshin, 2012, p.7). Conclusions drawn Business intelligence is the process of gathering large quantity of data, assessing the data and offering a high end report set that compress the fundamental nature of the data into the foundation of the business activities, making the management able to make basic decisions related to the business. It is the approach of getting the right access to the right information for making the right decision at the right time. (Stackowiak et al., 2007, p.3). It is the capacity of the business to extract performance based knowledge from the organization and market to support an improved decision making process as well as to excel their performance (Electro smart Ltd., 2011). The business intelligence system can be achieved with the implementation of various idea proces sing systems. Idea processing systems are regarded to be associated with the decision support system (Thierauf, 2001, p.95). In this context it is significant to discuss the importance of a decision support system. DSS is one of the significant technology solutions to the business sector which offers them a means of converting a rich source of

Tuesday, September 10, 2019

Land Law Essay Example | Topics and Well Written Essays - 3000 words

Land Law - Essay Example The position of the ?40,000 'compensation' paid by Brad. 5. Possibility of Celeb Bank removing Angelina from the premises. Rules â€Å"A mortgage is a security for a loan†1. This involves a transfer of a legal or equitable interest in the borrower's land to the mortgage with a provision that the mortgagee's interest shall end upon the repayment of the loan plus interests and costs2. This means that a mortgage is some kind of a loan that is given to enable a borrower to get interest in a land. The mortgagee (one taking the mortgage) gets interest to a given land or property whilst it is paid for by the mortgagor from the owner of the land3. In the case of Abbey National Building Society V Cann4 G lived with his mother D in a property. D contributed to the purchase price of a property that they moved into which G, the son, held for himself and his mother. They moved to a smaller house costing ?4,000 more than the previous house they both bought. The mother was only aware of the necessity to move but she was not aware of the fact that her son had taken another mortgage of ?25,000 with the defendants. Due to the son's failure to repay the mortgage, Abbey National Bank sought to repossess the house. D, the mother, was now living with her partner in the same house and she argued that she had an equitable proprietary right under the Land Registration Act 1925 (Now Land Registration Act, 2002). She therefore moved from the new premises and entered the old house that the bank was repossessing 35 minutes before the bank took over. The bank argued that D had no rights in the property. In deciding the case, the court examined whether the property could have been purchased without the mortgage or not. Also, the occupation of the premises under Section 70 (1) g of the Land Registration Act 1925 had to be permanent and not temporal in nature. It was therefore held that D had no rights to the property. In Ingram V CIR5 the question of determining the equitable right was based on whether the contribution made by a person claiming equitable rights to the property was vital in the acquisition of the mortgage or not. If it was, then the person has proprietary rights. If not, then there was no such right. Also, in National Province Bank Ltd V Ainsworth6 a distinction was made between proprietary interest and personal interest. In this case, the House of Lords held that before a right or interest can be admitted to the category of property right, it must be definable, identifiable by a third party and have some degree of permanence or stability. If there are some rights that do not fall in this category, it is classified as personal interest and is not a proprietary right and cannot lead to any claim under property law or trust law. Also, in the case of Lloyd Bank and Rosset7 it was held that the failure to contributing to the cost of running a house is not sufficient to create a proprietary right in a given property. Pettitt V Pettitt8 also demonstrate d that a man who contributed by making improvements to a house bought and owned by his wife was not substantial enough to create a proprietary interest. Where there was some contributions that was made by a cohabitee to the property, it becomes a resulting trust9. On the other hand, if the